... with a large user base. The platform’s daily active users highlight its potential for businesses to maintain a continuous presence and engage with their audience regularly (Statista, 2024a , b , c , d , e , f). Sustainability Globalization Social media Snapchat Social media has...

...Michael A. Cacciatore; Juan Meng; Bruce K. Berger Purpose How to effectively manage information flow continues presenting challenges for effective responsive strategies in communication, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally...

... vary from HR or communications director to communications partner and manager; they all have long-standing experience within internal communication and are thus well versed in the topic examined. © Emerald Group Publishing Limited 2016 Multiculturalism Globalization Employee...

... undertaken in the field of international and cross-cultural PR. © Emerald Group Publishing Limited 2014 Cross-cultural management Globalization Communication processes Communication management Corporate communications Communications technologies In recent decades a steadily...

.... As such, it contributes to substantiating previous research findings. © Emerald Group Publishing Limited 2012 Corporate language Language policy International corporation Language use Language experiences Language International organizations Globalization Employees interacting (listening...

... with crisis communication theory. Findings The analysis shows that although Hearit's approach allows us to both describe, explain and evaluate the apologies or statements offered by the Vatican and/or the Pope during the crisis, it does not take into account the globalizing context, or the more complex...

...Michael B. Goodman; Peter Hirsch; Najia Shaukat Purpose The creation of a truly global marketplace with a rapidly expanding middle class has created unparalleled opportunities global brands and the multinational corporations that own them. From household and food products to travel and luxury...

...Michael B. Goodman; Doreen D. Wu Purpose This paper aims to present the issue of glocalization in transnational advertising and to investigate various patterns of global‐local fusion in the discursive construction of automobile advertisements in People's Republic of China. Design/methodology...

... and practice of global corporate public relations. This question becomes even more important when it is investigated in the context of the internet, as the internet seems to be an ideal medium for globalization, given its capacity for expanding geographic locations. The internet has been used extensively...

...Jay Wang Purpose Drawing on an interdisciplinary scholarship, this study seeks to explore and explain the nature and characteristics of the emerging phenomenon of “consumer nationalism” and its critical impact on corporate reputation in the global marketplace. Design/methodology/approach...

... is defined, and the obstacles Japanese corporations face in international business are described, as are the methods used to deal with obstacles and foster better global management and intercultural communication. The key issue of developing training programs is emphasized. To systematize international...

... on competencies relating to video news releases and websites, Michael Morley provides stimulating consideration of that old chestnut “think global, act local”. He offers a contribution to the growing specialisation of international public relations and public affairs theory by not neglecting the significance...