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Keywords: Goodwill
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Journal Articles
Corporate Communications: An International Journal (2001) 6 (1): 12–17.
Published: 01 March 2001
...Paul Elmer Despite continuing interest in assessing the effectiveness of public relations activities the resulting asset, termed goodwill, continues to be regarded as intangible. As a result its financial value is framed within formally‐constituted functional definitions and a conceptual...
