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Keywords: Green issues
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Journal Articles
Bridging the communication gap: dolphin‐safe “ecolabels”
Available to Purchase
Corporate Communications: An International Journal (2000) 5 (4): 185–190.
Published: 01 December 2000
... the others as they perceived them to be more environmentally friendly. © MCB UP Limited 2000 Green issues Labelling Symbols Perceptions Brands Advertising The use of ecolabelling or environmental labelling to market products has become the focus of attention for many organisations...
