... fields of green marketing and environmental communication, this research investigates the promotion of sustainable practices on wine bottle labels. Through the methodology of content analysis, this project examines all 13 wineries on the Shawangunk Wine Trail located in the Hudson River Region of New...

... decade or so has witnessed a radical change in consumer preferences towards green products with the emergence of green consumers provoking market mechanisms for environmentally friendly organisations and new product innovations (Ottman, 1993). The net result is that technically, the green market segment...

... and it must not be perfidious or misleading. © Emerald Group Publishing Limited 2004 Environmental management Labelling Green marketing Consumers Market segmentation Corporate environmental awareness mainly evolved due to the apparent growth of the green consumers, and much...