...Britta C. Brugman; Miel Groten Purpose This preregistered study investigated whether heritage storytelling becomes more effective as more of an organization's past is shared. We tested direct effects of increasing the amount of historic information on heritage, reputation, and legitimacy...

...Carmen Daniela Maier; Mona Agerholm Andersen Purpose The purpose of this paper is to explore how corporate heritage identity (CHI) implementation strategies are communicated by Grundfos, a 70-year-old global company from Denmark, in their internal history references. Design/methodology/approach...

...John M.T. Balmer; Anna Blombäck; Christina Scandelius Purpose This paper seeks to explore whether corporate heritage as a component in planned communications can be important to foster a responsible corporate brand image among consumers. Design/methodology/approach A research model with three...

...John M.T. Balmer; Bradford T. Hudson; John M.T. Balmer Purpose The purpose of this paper is to explore the mechanisms of consumer behaviour relating to corporate heritage brands. The aim is to clarify the internal logic of the brand heritage concept, and to build on the extant literature...

... because it boasts considerable cultural heritage. Tarragona, for example, is home to the archaeological site of Tarraco (the first Roman settlement in the Hispanic Peninsula) defined by UNESCO as a World Heritage Site. The different parts of this archaeological site are located in the two main museums...