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Keywords: Hermeneutic
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (2): 238–256.
Published: 16 August 2023
...Neil Richardson; Ruth M. Gosnay Purpose This paper reflects on antecedents that may cause academic fields to decline or stagnate. It uses a hermeneutic review to consolidate and critique the Internal Marketing (IM) field. Seminal studies of IM and its related construct Internal Marketing...
