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Journal Articles
Towards an inclusive evaluation methodology
Available to Purchase
Corporate Communications: An International Journal (1999) 4 (1): 14–23.
Published: 01 March 1999
...Paul Noble Public relations evaluation is a complex issue because of the hierarchy of effects of public relations activity and the involvement of third parties such as the press and broadcast media. Evaluation can be either summative or formative, although the two are frequently confused...
