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Keywords: High-tech marketing
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Journal Articles
Marketing communication strategies used by high-tech companies: the case of artificial intelligence brands
Available to Purchase
Corporate Communications: An International Journal 1–21.
Published: 26 September 2025
... Differentiations High-tech marketing The popularity of artificial intelligence (AI) technologies is on a rise in recent years. According to Getchell et al. (2022) “Artificial intelligence is a broad term that typically serves as an umbrella term for technologies such as machine learning, deep...
