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1-14 of 14
Keywords: History
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 457–471.
Published: 02 April 2026
...Gareth Thompson Purpose The purpose of this article is provide an insight in to the work of ABCA from a public relations history perspective. It addresses why and how ABCA was created in 1941, its purpose and resolves whether ABCA delivered PR, propaganda or education. Design/methodology...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 472–489.
Published: 04 March 2026
... change History 1980s In the period that followed the fall of junta in 1974 the Greek society was characterized mostly from low levels of civic engagement, political associations density, labor unions and a weak volunteering sector. It was also a period where underground political movements...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 383–403.
Published: 23 February 2026
... be contacted at: marko.selakovic@spjain.org 07 11 2025 08 01 2026 19 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Communications History Public relations Additionally, the formation of the International Communications...
Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 365–382.
Published: 23 January 2026
... the organisation. The history and development of internal communication in Africa are deeply intertwined with the continent's colonial past, its quest for independence and the efforts to establish cohesive national identities post–independence. Aregbeshola and Adekunle (2024) argues that during...
Journal Articles
Corporate Communications: An International Journal (2024) 29 (1): 52–67.
Published: 01 August 2023
..., participation is already high with over 450 teams competing in 100 leagues. This makes it the largest sport in UK higher education. Universities History Promotion Sport Public relations © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only 27 01...
Journal Articles
Corporate Communications: An International Journal (2024) 29 (1): 68–78.
Published: 11 July 2023
... know something of history, the sciences, the arts, politics, finance, psychology. He must have the taste, the judgment, the flexibility, and the broadmindedness that come from this broad culture (Lamme, 2007 , p. 88). Both Bernays and Fleishman also proposed that work experience in newspapers...
Journal Articles
Corporate Communications: An International Journal (2020) 25 (4): 703–716.
Published: 12 August 2020
...Kate Fitch; Jacquie L'Etang Purpose The aim of this paper is to begin a conversation about historicising the public relations (PR) curriculum in universities. Design/methodology/approach The paper discusses PR history and historiography to identify the underlying ideological and methodological...
Journal Articles
Corporate Communications: An International Journal (2017) 22 (1): 36–59.
Published: 06 February 2017
...Carmen Daniela Maier; Mona Agerholm Andersen Purpose The purpose of this paper is to explore how corporate heritage identity (CHI) implementation strategies are communicated by Grundfos, a 70-year-old global company from Denmark, in their internal history references. Design/methodology/approach...
Journal Articles
Corporate Communications: An International Journal (2013) 18 (3): 327–346.
Published: 02 August 2013
...John Balmer; Anna Blombäck; Olof Brunninge Purpose This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands...
Journal Articles
Corporate Communications: An International Journal (2013) 18 (3): 362–382.
Published: 02 August 2013
.../value By introducing history and heritage as a perspective on CSR communication and responsible brand image, the paper adds to the growing literature on corporate heritage identity and branding. The findings also add to the CSR communication literature calling for more knowledge on elements that build...
Journal Articles
Corporate Communications: An International Journal (2013) 18 (3): 347–361.
Published: 02 August 2013
... authenticity and nostalgia. Findings This paper explains why and how corporate heritage brands appeal to consumers. The authors suggest that brand heritage encourages the engagement of consumers with the history of the brand, or the engagement of consumers with history through the brand. The former...
Journal Articles
Corporate Communications: An International Journal (2013) 18 (3): 290–326.
Published: 02 August 2013
... too) quite often relate to several, and sometimes, to very many companies. © Emerald Group Publishing Limited 2013 Corporate branding Corporate communications Corporate identity History Marketing Marketing mix The explicit aims of this article are to augment the nascent...
Journal Articles
Corporate Communications: An International Journal (2009) 14 (4): 404–419.
Published: 09 October 2009
... and to propose potential risks and/or benefits of doing so. The paper aims to inspire the understanding of how references to history are used in marketing and the outcome of such use. Design/methodology/approach The paper mainly draws on literature relating to corporate marketing and the use of history...
Journal Articles
Corporate Communications: An International Journal (2004) 9 (3): 243–253.
Published: 01 September 2004
... citizenry. The beloved president used his charm, charisma, communicative ability and presidential power to achieve this goal. He realized national wealth could only be created by the private sector. His problem was not with capitalism, but with questionable corporate behavior: It is simple history...
