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Keywords: History of PR
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (3): 404–419.
Published: 27 January 2026
... society. Adaptation and alignment with these socio-cultural dimensions allowed Aramco to reconstruct its PR practices and foster positive relationships with its employees and the Saudi government. Originality/value This study is among the first to document the history of PR practices and development...
