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Keywords: Hypermodality
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Journal Articles
Corporate Communications: An International Journal (2017) 22 (4): 507–522.
Published: 02 October 2017
... of framing theory and a critical perspective on strategic discourse in hypermodal spaces, the study examines in detail the discursive strategies and framing processes employed by a non-profit organization that faces local and global contestation of its corporate operations. Findings Through a critical...
