... and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context. Design/methodology/approach A sample of 254 respondents was collected through surveying the employees of one of the largest banks in Turkey...

... and identification. Design/methodology/approach In a quasi-experimental pre-post setting, 127 participants viewed a documentary about Austrian beverage and marketing company Red Bull. The film inquired into the deaths of six extreme athletes sponsored by the company. As a critical, investigative piece...

... of specific activities and communication measures. People unaidedly recalling the initiative expressed a significantly better CSR image and identification with the company; they also expressed a stronger intention to speak positively (positive word of mouth) about the company’s CSR activities. CSR image...

...Jacob Stuart Ford Purpose The purpose of this paper is to investigate the role of identification and disidentification processes of individuals who perform dirty work. Specifically, this study seeks to understand how identification creates resilience for volunteer workers to endure dirty work...

..., furniture, about visual appearance, design. And it is (Olins, 1989 , p. 78). Design Identification Corporate identity From my analysis of his oeuvre, Olins’ written output falls into three distinct eras. As will become readily apparent his first two periods are, for me, the most influential...

... with the situation. The data indicate that the effects vary with the employees' level of organisational identification. Practical implications – The findings imply that open and constant internal communication with employees during a crisis fosters reactions that stabilise the organisation in critical...

...Stacey L. Connaughton; John A. Daly Geographically dispersed teams have become common in many industries and organizations. Yet previous research on distanced leadership often is done from the perspective of the leader, not the team members. This study examines identification with team leader among...