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Keywords: Impression formation model
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 1070–1090.
Published: 20 August 2024
...Jee Young Chung; Eyun-Jung Ki Purpose The present study aims to identify how firms positioned their corporate reputation (i.e. impressiveness vs respectability) in their initial public offering (IPO) communication based on the impression formation model. Further, the study examined whether...
