... (proactive vs passive) on individuals’ attitudes and behavioral intentions toward a company’s LGBTQ+ CSR programs in India. Findings The results indicate that proactive LGBTQ+-supportive CSR efforts lead to more favorable consumer attitudes than passive approaches. This effect is mediated...

...: There is no potential conflict of interest in the research. 25 03 2022 05 12 2022 18 12 2022 19 12 2022 Women professionals Challenges HR initiatives Communication Pandemic India The current pandemic has caused severe consequences due to its global spread. The World Health...

.../methodology/approach Data was collected from 306 employees working in the financial sector (banking, insurance and mutual fund) in India. The data was collected in two phases to avoid common method bias by using standardized close-ended questionnaires. Data for this study was assessed using Smart Partial...

... communication Communication satisfaction Brand training Internal branding Indian public sector undertaking Public sector organizations India Communication Employees Our study aimed to gain comprehensive insight into the challenges and significance of internal branding, as defined above...

... public sector enterprises (CPSEs) in India. This paper also attempts to identify the specific organizational goals that influence CC(/PR) departmental structure and its effectiveness. Design/methodology/approach In total, 34 selected CPSEs reflecting most of the salient features of the public sector...