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Keywords: India
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Journal Articles
LGBTQ+-supportive CSR in India: the influence of CSR levels and issue involvement on public responses
Open Access
Corporate Communications: An International Journal (2025) 30 (7): 62–78.
Published: 29 April 2025
... (proactive vs passive) on individuals’ attitudes and behavioral intentions toward a company’s LGBTQ+ CSR programs in India. Findings The results indicate that proactive LGBTQ+-supportive CSR efforts lead to more favorable consumer attitudes than passive approaches. This effect is mediated...
Journal Articles
A pandemic impact study on working women professionals: role of effective communication
Available to Purchase
Corporate Communications: An International Journal (2023) 28 (4): 544–563.
Published: 14 March 2023
... 2022 19 12 2022 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Women professionals Challenges HR initiatives Communication Pandemic India The current pandemic has caused severe consequences due to its global spread. The World...
Journal Articles
Is ethical leadership accentuated by perceived justice?: Communicating its relationship with organizational citizenship behavior and turnover intention
Available to Purchase
Corporate Communications: An International Journal (2022) 27 (4): 705–723.
Published: 12 May 2022
.../methodology/approach Data was collected from 306 employees working in the financial sector (banking, insurance and mutual fund) in India. The data was collected in two phases to avoid common method bias by using standardized close-ended questionnaires. Data for this study was assessed using Smart Partial...
Journal Articles
Internal corporate communication and its impact on internal branding: Perception of Indian public sector employees
Available to Purchase
Corporate Communications: An International Journal (2012) 17 (3): 300–322.
Published: 03 August 2012
... communication Communication satisfaction Brand training Internal branding Indian public sector undertaking Public sector organizations India Communication Employees Our study aimed to gain comprehensive insight into the challenges and significance of internal branding, as defined above...
Journal Articles
Communication structure of the public sector in India: an empirical analysis
Available to Purchase
Corporate Communications: An International Journal (2009) 14 (3): 320–332.
Published: 07 August 2009
... public sector enterprises (CPSEs) in India. This paper also attempts to identify the specific organizational goals that influence CC(/PR) departmental structure and its effectiveness. Design/methodology/approach In total, 34 selected CPSEs reflecting most of the salient features of the public sector...
