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Journal Articles
Modelling for corporate identity studies: case of identity as communications strategy
Available to Purchase
Corporate Communications: An International Journal (1999) 4 (2): 89–92.
Published: 01 June 1999
...Foo Check‐Teck; Andy Lowe A generic model is developed to systematise research to build case studies on the shaping of corporate identity. In embedding the model with a case, we discuss how a firm sited both in Singapore and Indonesia perceives identity to be inherently part of communciation...
