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Keywords: Influence
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Journal Articles
Stakeholder cross-impact analysis: a segmentation method
Available to Purchase
Corporate Communications: An International Journal (2015) 20 (3): 276–290.
Published: 03 August 2015
...Simone Mariconda; Francesco Lurati Purpose – The purpose of this paper is to introduce a method that the authors call stakeholder cross-impact analysis (SCIA), which is aimed at analyzing how a given set of stakeholders influence one another and also how such stakeholders relate to a given set...
Journal Articles
Violence, values, and the electronic media environment
Available to Purchase
Corporate Communications: An International Journal (2002) 7 (1): 25–33.
Published: 01 March 2002
... students at Columbine High School in the USA). Social commentators appear to assume that there is a direct causal link between exposure to violence in media such as television and a rise in violence within society in general. © MCB UP Limited 2002 Internet Children Influence Perception New...
Journal Articles
To be or not to be… credible that is: a model of reputation and credibility among competing firms
Available to Purchase
Corporate Communications: An International Journal (1996) 1 (2): 19–29.
Published: 01 February 1996
...Paul Herbig; John Milewicz Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated...
