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Keywords: Influence
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Journal Articles
Corporate Communications: An International Journal (2015) 20 (3): 276–290.
Published: 03 August 2015
...Simone Mariconda; Francesco Lurati Purpose – The purpose of this paper is to introduce a method that the authors call stakeholder cross-impact analysis (SCIA), which is aimed at analyzing how a given set of stakeholders influence one another and also how such stakeholders relate to a given set...
Journal Articles
Corporate Communications: An International Journal (2002) 7 (1): 25–33.
Published: 01 March 2002
... 2002 Internet Children Influence Perception New Zealand A New Zealand Government review of broadcasting policy, including a proposed ban on advertising around children’s television programmes (see Labour Party, 1999, p. 5) was announced in late 1999. The proposed ban appears...
Journal Articles
Corporate Communications: An International Journal (1996) 1 (2): 19–29.
Published: 01 February 1996
...Paul Herbig; John Milewicz Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated...
