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Keywords: Innovation
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 844–859.
Published: 28 June 2024
...Carmen Daniela Maier Purpose The paper explains how challenges and achievements of human social responsibility (HSR) are addressed by women innovators across the organizational borders of various industries. More precisely, this qualitative study’s goal is to clarify the empowering roles...
Journal Articles
Corporate Communications: An International Journal (2015) 20 (4): 399–414.
Published: 05 October 2015
...Malte Stefan Ackermann; Michael Stephan; John M. Penrose Purpose – The purpose of this paper is twofold: to quantify the communication of organizational innovativeness (OI) on a large scale; and to examine the relationship of communicating OI and the corresponding investments in research...
Journal Articles
Corporate Communications: An International Journal (2009) 14 (3): 286–302.
Published: 07 August 2009
... limitations/implications The paper would benefit from a broader range of CSR report analysis, including all reports from leading corporations in fields of CSR, sustainability and innovation. A subsequent study should also develop a benchmarking system for all Corporate Agenda 21 initiatives. Practical...
Journal Articles
Corporate Communications: An International Journal (2002) 7 (1): 9–16.
Published: 01 March 2002
...Jim Blythe Looks at the relationship of communications and innovation in the case of hi‐fi systems. States that the manufacturers’ problem is to ensure that an appropriate perception of the hi‐fi equipment is presented to the consumer. Presents a classification of consumers and shows how...
Journal Articles
Corporate Communications: An International Journal (1996) 1 (2): 3–11.
Published: 01 February 1996
...Colin Hargie; Dennis Tourish Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature...
