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Keywords: Inoculation theory
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Journal Articles
Corporate Communications: An International Journal (2020) 25 (1): 113–127.
Published: 25 November 2019
... attribution among viewers. Furthermore, implications of the study’s findings with regard to inoculation theory are discussed. Jens Seiffert-Brockmann can be contacted at: jens.seiffert@univie.ac.at 12 07 2019 21 07 2019 22 07 2019 © Jens Seiffert-Brockmann, Christopher Ruppel...
