... Innovation Communication Intangible assets Multinationals Annual reports The goals of this paper are twofold. The first goal is to quantify the communication efforts of the OI on a large scaled sample. The second goal is to determine how corporations are communicating their IAs, in this case...

..., knowledge brand and reputation attributes is understood as being part of the value of companies. Stakeholder relationships are intangible assets and there is a significant body of opinion that identifies intangible assets as a major driver in the global economy, corporate survival and success...

.... It is suggested that accountants and public relations practitioners would need to work at a theoretical and practical level to develop such a framework. © MCB UP Limited 2001 Public relations Accounting Intangible assets Goodwill Valuation Evaluation continues to gain importance in public...