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Keywords: Integrated communication
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (4): 624–641.
Published: 21 January 2025
... 2024 09 11 2024 13 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Newsroom Corporate communication Artificial intelligence Switzerland Integrated communication Digitalisation Storytelling Strategic topic management...
Journal Articles
Corporate Communications: An International Journal (2022) 27 (1): 110–126.
Published: 03 August 2021
...R. Deepa; Rupashree Baral Purpose The study attempts to extend the current scholarship in the field of employer branding. Integrated communication is about consistent communication that is synergistic through multiple communication channels. Employer branding activities that involve multiple...
Journal Articles
Corporate Communications: An International Journal (2012) 17 (3): 272–288.
Published: 03 August 2012
... of re‐conceptualizing integration, this paper aims to discuss how organizational self‐understanding and self‐presentation are challenged by consumer resistance as integrative communication practices prevent organizations from fully engaging in meaningful stakeholder dialogue. Design/methodology...
