... by firms, but many, on a voluntary basis, already publish environmental, social and sustainability reports, which contain much information on intangibles. Starting from this point, the purpose of this paper is to demonstrate that it is possible to integrate the information contained in both reports...

...Lars Thøger Christensen; A. Fuat Fırat; Joep Cornelissen Purpose The purpose of this paper is to demonstrate how tensions and challenges associated with the implementation of integrated communications in practice have intensified in recent years under the impact of two conflicting trends: new...

...Joep Cornelissen Rachel   Barker and George   Angelopoulou . Integrated Organisational Communication . Juta , 2006 . © Emerald Group Publishing Limited 2006 --> Communication Integration The first thing that I should say about this book is that I found...

...Lisa Massie; Christina L. Anderson Much of the communication strategy literature propounds the ideal of integrated communications. To support the achievement of an organisation’s aims and goals and to prevent a fragmented image of the organisation emerging, all communication, both internal...