... of globalisation on corporate communication and the implications of language management initiatives in international business. Findings – Efficient language management can turn language into a strategic resource. Language needs analyses, i.e. linguistic auditing/language check-ups, can be used to determine...

...Naoki Kameda Purpose This conceptual paper aims to present a research paradigm for international business communication research, with special reference to the problems of Japanese corporations. Design/methodology/approach To develop a paradigm, international business communication first...

... committed to do what it takes to earn their complete trust again (KO Now, 1999b). Crisis management International business Leadership Management Marketing Case studies First it was mad cow disease, then it was tainted animal feed. As Belgians were reeling from the crisis over cancer...