..., the earlier work of Churchill is outlined and applied in search of measures in the context of international corporate visual identity. © MCB UP Limited 2001 Corporate identity Corporate communications Marketing communications International marketing Corporate expansion and globalisation...

...‐to‐head competition in the same market as the publicly‐funded universities. Institutions not carrying the title “university” were excluded. © MCB UP Limited 1999 Communications Delphi method Higher education International marketing The second part of the study was undertaken...