...Nicholas Browning; Osenkor Gogo; Marvin Kimmel Purpose Using the elaboration likelihood model as a framework, the purpose of this paper is to investigate the effects of cause involvement, ability to process, and motivation to process on consumer judgments of organizational image following exposure...

... (CSR) involvement differ in their processing of CSR communication, which could influence companies to adapt their CSR communication to the different ways of processing (central route vs peripheral route). Design/methodology/approach – In this study, 107 participants received information about...

... – properties, products, presentations and publications – in order to facilitate the delineation of a firm’s various aesthetic elements. © MCB UP Limited 2001 Corporate identity Corporate image Involvement The remaining literature on corporate identity generally takes a position somewhere...