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Keywords: Issue maturity
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 956–976.
Published: 16 October 2024
...Yeonsoo Kim Purpose This study proposes that strategic planning and execution can make CEO activism an effective public relations practice. It introduces a model for selecting activism topics, emphasizing issue maturity and congruence as critical factors. The study investigates how topic selection...
