...Yuto Kunitake Purpose The purpose of this study is to elucidate the risks and changes in consumer awareness associated with gender-based pricing, particularly women’s exclusive discounts, in Japan. By examining the case of Gyu-Kaku’s half-price campaign exclusively for women implemented in 2024...

...Kaori Takano Purpose The purpose of this paper is to examine Kikkoman’s corporate social responsibility (CSR) communication with public schools associated with a new food education law in Japan. It describes how an internationally recognized soy sauce maker, Kikkoman, effectively entered...

... that have undergone mishaps in order to reestablish legitimacy. Some examples of Japanese multinational corporations, such as Toyota and Toshiba, are included to contextualize abstract ideas. © Emerald Group Publishing Limited 2010 Corporate communications Public relations Japan...

...‐based personnel practices as a chance for self‐development, but rather, as a threat. Moreover, according to a survey by Japan Productivity Center for Socio‐economic Development (2003) , 53.5 percent of 106,408 Japanese workers did not think that salary system under the performance‐based personnel...

... Publishing Limited 2005 International business Communication management Globalization Japan English language Currently, the predominance of Japanese business is waning as evidenced by the rise of Korea's Samsung Electronics to become the top producer of semi‐conductor memory...

...Misa Fujio This is a case study of USA‐Japan intercultural communication, analyzing a one‐hour meeting between a US manager, a Japanese manager and a Japanese junior staff member of a US company operating in Japan. The study focuses on miscommunication caused by pragmatic transfer from Japanese...

... reporting Japan This paper examines the extent of financial disclosure on the Internet by leading Japanese companies in 1998. It also tests to see if there is any association between company size, profitability, industrial classification and overseas listing and the extent of disclosure...

... in a language with which none of the ethnic groups has relations, in this case in English, he can be an ideal cultural integrator and qualified communicator. Communications Competences Language English Expatriates Japan The increase in global business transactions requires negotiations...

...Michel Mestre; Alan Stainer; Lorice Stainer; Bill Strom Visual communications are defined and illustrated in their contemporary operations management setting. They manifest four distinct advantages: assimilation, exposure, evoking and unifying. In Japan, they are related to underlying inherent...

...‐mail, one should put oneself in the shoes of the recipient. © MCB UP Limited 1998 Corporate communications Electronic mail Japan Language Management styles Business e-mail for Japanese and their language habits Naoki Kameda The author Naoki Kameda is a Professor of Business Communication...