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Keywords: Knowledge
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Journal Articles
Corporate Communications: An International Journal (2004) 9 (1): 43–49.
Published: 01 March 2004
... important. The paper introduces a simple game theoretic model and discusses marketing applications and possible strategies. These strategies imply considerable use of communication resources in order to fulfil the common knowledge requirements. © Emerald Group Publishing Limited 2004 Problem...
Journal Articles
Corporate Communications: An International Journal (2000) 5 (2): 97–106.
Published: 01 June 2000
... with the exchange of tangible goods. However, increasing numbers are concerned with the exchange of knowledge and all are dependent upon the role of knowledge in their activities. It is our assertion that with an understanding of the nature of knowledge, we may identify how, and why, certain network formations...
