...Jon Martin Larsen; Anna Berbers; Audra Diers-Lawson Purpose This study interrogates the strategic communication embedded in LGBTQ+ inclusion action plans across Nordic and Northern European countries. It critically examines how these public policy tools function as communicative artifacts...

...Nandini Bhalla; Yeonsoo Kim Purpose This study examines Indian citizens’ responses to LGBTQ+-supportive corporate social responsibility (CSR) initiatives. Drawing upon literature on levels of CSR and expectancy violation theory, this study examines the impact of different levels of CSR engagement...

...Evi Chatzopoulou; Athanasios Poulis; Apostolos Giovanis Purpose This study aims to examine the impact of firm-generated content (FGC) on lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ+) influencers, focussing on inclusive marketing strategies and enquires the ability of LGBTQ...

...Yeonsoo Kim Purpose This study investigated consumer responses to LGBTQ+ specific diversity CSR, taking into account different levels of CSR engagement and perceived CSR fit. Perceived motives were considered as a mediator in the process. Design/methodology/approach An online experiment...