...Clare D'Souza; Mehdi Taghian; Peter Lamb Purpose Despite research studies indicating strong support for labelling information, uncertainty remains with respect to how labels influence consumers. This paper attempts to empirically investigate how consumers who differ in terms of environmentalism...

...Clare D'Souza The growing global public concern for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental labels. It suggests that accuracy in label information is relevant so as to allow consumers to make...

...Clare D’Souza “Ecolabels” without advertising support are communicating the environmentally friendly message. This article investigates the general belief and evaluation consumers have about ecolabelled products. In conventional markets, labelling conveys to the consumer information about...