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Keywords: Language management
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Journal Articles
Corporate Communications: An International Journal (2016) 21 (3): 274–288.
Published: 01 August 2016
... of globalisation on corporate communication and the implications of language management initiatives in international business. Findings – Efficient language management can turn language into a strategic resource. Language needs analyses, i.e. linguistic auditing/language check-ups, can be used to determine...
