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Keywords: Language of tourism
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Journal Articles
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
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Corporate Communications: An International Journal (2026) 31 (3): 438–456.
Published: 04 March 2026
... throughout the period. Design/methodology/approach The study employed a narrative historical study using a qualitative content analysis to examine Thainess in the TAT's international public relations landmark campaigns, along with Dann's (1996), the language of tourism, combining visual and verbal...
