... methodology (cf. Kunisch et al., 2023 ; Alvesson and Sandberg, 2011 , 2020). The primary aim of problematizing literature reviews is “to re-evaluate existing understandings of phenomena, with a particular view to challenging and reimagining our current ways of thinking about them” (Alvesson...

... brand Literature review For the purpose of this paper, the authors examined and critically evaluated 37 research articles, two scientific monographs and a chapter in a compendium written in English, all of which address the issue of employer brand and international employer brand. Research...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Visual identity Corporate visual identity Visual brand identity Consistency Authenticity Literature review The article contributes to articulating organizational-level visual identity (VI) as an independent...

... literature review focusing on peer-reviewed journal articles published in English since 1990. Findings The authors differentiate five strands of research focusing on the organization, strategy, instruments, content and effects of IR. IR research is shown to have strong roots in the business...

... of corporate marketing and corporate communication. Originality/value The contribution of the paper is to provide an extensive literature review of the two fields that uncovers the theoretical backgrounds of both disciplines, their nature and analytical focus. Also, the value is to compare these two fields...