... and lead to formulations of unfulfilled promises. Christiane Marie Høvring can be contacted at: cmoh@mgmt.au.dk Digital communication Internal communication Internal social media Literature review Strategic communication In the rapidly changing world of work, organizations...

... International employer brand Literature review As organizations nowadays invest increasing efforts into attracting and recruiting desirable employees, employer brand development has grown in presence and importance (Sinčić Ćorić and Špoljarić, 2021 ; Elving et al., 2013). In the development...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Visual identity Corporate visual identity Visual brand identity Consistency Authenticity Literature review The article contributes to articulating organizational-level visual identity (VI) as an independent...

... literature review focusing on peer-reviewed journal articles published in English since 1990. Findings The authors differentiate five strands of research focusing on the organization, strategy, instruments, content and effects of IR. IR research is shown to have strong roots in the business...

... of corporate marketing and corporate communication. Originality/value The contribution of the paper is to provide an extensive literature review of the two fields that uncovers the theoretical backgrounds of both disciplines, their nature and analytical focus. Also, the value is to compare these two fields...