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Keywords: Logos
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Journal Articles
Corporate Communications: An International Journal (2003) 8 (1): 11–17.
Published: 01 March 2003
...Check Teck Foo Everyday a plethora of fresh, new corporate logos floods the Internet. Yet how people perceive such visuals is but very little understood. Here, the visual impacts of design complexity as embedded in corporate e‐logos are investigated empirically. Contrary to widely held beliefs...
