Keywords: Marketing for higher education
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Journal Articles
Corporate Communications: An International Journal (2019) 24 (4): 653–669.
Published: 03 September 2019
... of this promotional tool in the context of marketing for higher education. The complexity of college choice decisions could be one of the possible reasons for such omission. The college choice is affected by many factors including personal characteristics of applicants, college/program characteristics and promotional...

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