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Keywords: Measurement and evaluation
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Journal Articles
Corporate Communications: An International Journal 1–18.
Published: 31 July 2026
...Emma Tolderlund Vegel; Alexander Buhmann; Jens Seiffert-Brockmann Purpose This study advances and empirically tests an extended theory of planned behavior (TPB) model to explain communication practitioners' intention to conduct measurement and evaluation (M&E) at the level of communication...
Journal Articles
Corporate Communications: An International Journal (2018) 23 (3): 377–391.
Published: 18 May 2018
...Alexander Buhmann; Peggy Simcic Brønn Purpose The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes...
