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Keywords: Media frame
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (7): 1–18.
Published: 09 December 2022
..., this study aims to identify how local news media frame corporate diplomacy in a host country and, in turn, benefit the media legitimacy of MNCs. Design/methodology/approach To identify media frames in the host country, a quantitative content analysis involving factor and cluster analyses of 385 articles...
