Keywords: Media relations
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Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2017) 22 (3): 354–368.
Published: 07 August 2017
...Anke Wonneberger; Sandra Jacobs Purpose Visibility in the media is considered important for organizations, as it is alleged to affect their reputation, public legitimacy, and stakeholder relations. Strategies for media relations often discern corporations, public organizations, and non...
Journal Articles
Corporate Communications: An International Journal (2016) 21 (4): 435–449.
Published: 03 October 2016
... Limited Licensed re-use rights only CSR communication Corporate communications Social media CSR reputation Media relations As attention to the ethical and social responsibilities of companies has increased, companies have invested more resources in corporate social responsibility (CSR...

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