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Keywords: Mediation effects
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Journal Articles
Recency effects in the buffering of negative news by corporate social responsibility advertising
Available to Purchase
Corporate Communications: An International Journal (2021) 26 (2): 382–402.
Published: 18 September 2020
... Emerald Publishing Limited Licensed re-use rights only CSR advertising Negative news Recency effects Mediation effects Attribution theory Advertising effectiveness Because crises can occur unexpectedly, companies constantly face the risk of damage from negative media comment about...
