...Andrea Pérez Purpose The purpose of this paper is to provide an integrative theoretical framework that advances the underdeveloped stream of research that analyses how message authenticity influences the persuasiveness of corporate social responsibility (CSR) communication. Design/methodology...

... 227 executives from service sector organizations. A research instrument was constructed and measures of SCC and its impact were derived through factor analysis. Findings – Multiple regression analysis led to formulation of new relationships among the variables (messages, medium and stakeholders...