...Setayesh Sattari; Leyland F. Pitt; Albert Caruana Purpose Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders...

... to adapt to each other. © Emerald Group Publishing Limited 2010 Corporate identity Brand identity Mission statements Switzerland The problem confronting many companies today is that they sell products and services similar to those of their competitors. Gaining a competitive advantage...

... external and internal stakeholders indicating that some organizations are messaging to both groups. © Emerald Group Publishing Limited 2009 Corporate social responsibility Mission statements Stakeholder analysis Content management Corporate communications Corporate social...