...Tuuli Tukiainen The purpose of the study is to analyse the meanings and valuations the members of a working organisation attach to organisational communication and to construct them into a model of meanings of organisational communication. The result is the agenda model of organisational...

...Joep Cornelissen Considers three propositions that highlight the need for a greater emphasis on the receiver perspective within corporate communication. Consequently, a new conceptual model for corporate communication research is advanced and research methodologies are suggested. © MCB UP Limited...

...Helen Stuart Various writers have developed conceptual models of corporate image formation and corporate identity management. These models reflect the way in which corporate identity and corporate image have been conceptualised over the past three decades. This paper explores the significance...

...David S. Waller; Michael J. Polonsky Implicit in the traditional model of communication is the assumption that an individual or organization sends a single message to one receiver, or class of receivers. However, in practice there are often multiple senders, targeted receivers and even messages...