Keywords: Modernity
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (7): 74–91.
Published: 22 April 2024
...Øystein Pedersen Dahlen Purpose The main aim of this article is to broaden the notion of strategic intent in public relations. It also develops an understanding of the social value of what can be defined as the first modern health communication campaign in Europe based on strategic intents...

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