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Keywords: Monitoring
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Journal Articles
Corporate Communications: An International Journal (2014) 19 (4): 371–383.
Published: 30 September 2014
...Boyang Zhang; Marita Vos Purpose – The purpose of this paper is to clarify the aims, monitoring methods and challenges of social media monitoring from the perspective of international companies. Trends in the literature are also investigated. Design/methodology/approach – Based...
