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Keywords: Morphological issues
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Journal Articles
Corporate Communications: An International Journal (2015) 20 (3): 360–374.
Published: 03 August 2015
...Syed Tariq Anwar Purpose – The purpose of this paper is to investigate and analyze company slogans which play an important role in corporate identity and corporate communications. Design/methodology/approach – By discussing relevant literature, morphological issues (word formation...
