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Keywords: Multicultural society
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Journal Articles
Corporate Communications: An International Journal (1997) 2 (1): 40–45.
Published: 01 January 1997
... are the best? Summarizes the fourth pan‐European study on the understanding and importance of corporate identity in multicultural market conditions. © MCB UP Limited 1997 Corporate identity Information management Marketing Multicultural society Corporate identity: an evolving discipline Klaus...
