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Keywords: Multimedia
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Journal Articles
Corporate Communications: An International Journal (2010) 15 (2): 143–155.
Published: 11 May 2010
... in 2007, and the Kryptonite locks crisis in 2004. Findings The very characteristics that make new media unique, such as user interactivity and integration of multimedia effects, are also its Achilles heel. Research limitations/implications Research has revolved around new media as a tool, a useful...
