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Keywords: Multinationals
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Journal Articles
Assessing organizational innovativeness – evidence from corporate narratives
Available to Purchase
Corporate Communications: An International Journal (2015) 20 (4): 399–414.
Published: 05 October 2015
... and development (R&D) of multinational corporations (MNCs). Design/methodology/approach – In total, 3,043 annual reports from 326 MNCs are examined utilizing quantitative content analysis, which focusses on fixed selected terminologies, in the years 1998-2008. Findings – Scholars assume...
Journal Articles
The case for language policies in multinational corporations
Available to Purchase
Corporate Communications: An International Journal (2002) 7 (4): 241–251.
Published: 01 December 2002
... affects the ability of multinational organizations to function in the global market. Yet, the need for corporate language policies has not been adequately recognized in both the strategic management literature and communications literature. In this paper, we discuss some of the emergent conditions...
