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Keywords: National identity
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Journal Articles
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
Available to Purchase
Corporate Communications: An International Journal (2026) 31 (3): 438–456.
Published: 04 March 2026
... in different languages need to be explored. A comparative analysis of tourism public relations in other countries could be investigated to expand the global tourism public relations history. Practical implications Suggestions for the future development of tourism public relations to national identity...
