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Keywords: Negative engagement
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Journal Articles
(Un)willing to engage? First look at the engagement types of millennials
Available to Purchase
Corporate Communications: An International Journal (2016) 21 (4): 500–515.
Published: 03 October 2016
... consumer engagement. Out of the nine engagement types identified, two were negative and five included forms of disengagement. The findings are illustrated on a continuum of engagement that acknowledges three types of engagement: positive engagement, negative engagement, and disengagement. Practical...
