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Keywords: Netnography
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Journal Articles
Consumer reactions towards femvertising: a netnographic study
Available to Purchase
Corporate Communications: An International Journal (2021) 26 (3): 605–621.
Published: 29 April 2021
... Netnography Empowerment advertising Femvertising has been criticized by the perception of being an hypocrite when it is done in the name of profits and sales (Abitbol and Sternadori, 2016) and there is no real ethical brand culture (Hsu, 2018). In fact, when corporate social responsibility...
